Welcome to the
NaB Industry News Page.
Here we’ll be posting articles written by us and others that pertain to the industry and anything else we think might be of interest. Please let us know if you’d like us to address any specific topics and we’ll do our best to make it happen.
The NaB News Team
10 Tips to Help Students Set New Year Goals
Now is the perfect time to teach students the importance of setting new year goals. This is an important life skill students need to learn. While young students may not be planning for college just yet, they can learn the importance of setting and achieving new year goals.
DOES YOUR COMPANY CULTURE NEED A MAKEOVER?
Your company culture is the foundation of your business and it’s important to keep it healthy. Have you ever tried to use a developer that’s expired? Spoiler alert: The results aren’t great. Just like lifting your hair, your business needs the right fuel to transform and evoke change. Without it, there will be no growth. READ MORE
SAY “HELLO” TO YOUR NEW CUSTOMER EXPERIENCE
Advancements in technology are empowering your customers like never before. With information at their fingertips, consumers can now make educated choices between competing products, businesses, and more. With expectations at an all-time high, salons and spas must bring their A-game at all times. Here are some ways to refresh your customer experience to continue to retain clients while increasing your bottom line. READ MORE
HOW TO MARKET LIKE A BOSS IN 2018
New year, same marketing campaigns? We’ve dedicated the month of January to help salons and spas refresh some of the biggest pain points in their business. Here’s how you can slay your marketing in 2018 to attract new clients, retain current clients, and of course, increase your bottom line. READ MORE
Part 1: How Supporting Your Employees Can Strengthen Your Business
Along with simply being a nice thing to do, supporting employees and going above-and-beyond to improve their work environment and work culture makes good economic sense. After all, employees are the face of a brand. READ MORE
Part 2: How Supporting Your Employees Can Strengthen Your Business
The 2016 Workplace Wellness Study reports that only 37 percent of employees in the U.S. feel that their company cares about their personal wellness. However, employers can change this outlook by offering better benefits. READ MORE
Eight Massage Therapy Students Win 2017 Successful Hands Grants
Eight massage therapy students were announced as winners of the 2017 Successful Hands Grant Program recently, each of which were awarded a $1000 educational grant. READ MORE
Increase Revenue and Client Retention with This Innovative Product
It is universally established and accepted that lifestyle – and particularly diet – has a significant influence on skin and health in general. Good nutrition is reflected in good skin! In fact, skincare professionals are increasingly focusing on taking a holistic approach to skin health and rejuvenation to optimise client results. READ MORE
Post Hair Removal Treatments
To many, the daily habit of shaving is a breeze! Hot water, a good razor, some quality products and its 1 – 2 – 3 – Boom, You’re Done! Those are the lucky folks who have fine, non-course hair. The other side of that coin is very different. READ MORE
2018 Spa and Wellness Trend: Guilt-Free Skincare
When David Klasfeld-Whitten, CEO and creative director of Obsessive Compulsive Cosmetics (OCC), first created the vegan brand in 2004, it was because there was nothing else like it on the market. “While certain brands indicated what products were vegan and not, and very small and neutral collections could be found in health stores and Whole Foods, they simply didn’t meet the needs of either a professional makeup artist or a vegan consumer who wanted as many options as they would find with any other brand,” he says. READ MORE
Five Quick Remedies for Common Skin Problems
What can be worse than the onset of an unsightly skincare emergency the day of a big event such as a wedding, reunion, business interview, or first date? Have you ever cancelled a first date because a cold sore erupted? How about an acne breakout the morning of your sister’s wedding or worse… your own? Board certified dermatologist Margarita Lolis, M.D., of Skin Laser & Surgery Specialists of NY and NJ, shares her tips and insights to help you handle these common emergencies within 24 hours. READ MORE
The Legal Lowdown on Microblading
According to the American Medical Spa Association (AmSpa) 2017 State of the Medical Spa Industry Study, microblading is the fastest-growing new treatment in non-invasive aesthetics, with revenue increasing approximately 40 percent from year-to-year. However, the study also found that only around 25 percent of medical spas offer microblading services. READ MORE
The Nail Spa Design Checklist
It can be hard to make your nail spa stand out among the rest. Similarly, it can be difficult to incorporate a nails station into your existing spa as well. When designing a nail space, there are some important factors to keep in mind. We’ve spoken to the experts to get their opinions on how to make your nail spa shine. Here are some helpful dos and don’ts you’ll want to follow when designing or redesigning your nail space. READ MORE
Here’s How Exercise Impacts Botox Injections
According to the American Society for Aesthetic Plastic Surgery (ASAPS), injectables saw a 10 percent rise in popularity. However, misinformation about one of the most widespread injectables, Botox, still exist. Here, Stanley Kovak, M.D., debunks a rumor surrounding Botox. READ MORE
Five Things That Happen When You Upskill Your Spa Staff
Upskilling, as defined by the Oxford English dictionary, means to teach an employee additional skills. While we’re all aware of how important basic training is when hiring a new employee, it’s important to remember that as employers we are responsible for helping our current employees continue to grow as well. When our employees grow, our companies grow. READ MORE
Four Keys to Helping Employees with Low Self Esteem
Enlightened spa owners and managers know their employees yearn to feel good about themselves. It probably will not surprise you that people with poor opinions of themselves (i.e.: lack of self-esteem) don’t perform as well as those folks who have a healthy, balanced, self-opinion. Throughout life we are all exposed to negative messages about ourselves. Those messages of unworthiness can put dents in a person’s confidence–and confidence is an important success ingredient. READ MORE
How Your Employees Can Help Boost Your Spa’s Retail Sales
Spa-goers are a captive audience, so use that to your advantage, and make sure your staff knows how to sell your menu. “Always introduce new product offerings to the spa team first,” says Christian Jurist, M.D., medical director of global education for Pevonia Botanica Natural Skincare. “Create a fun experiential launch event that allows them to try the products and learn about the key ingredients and benefits and the technology behind the product or service. READ MORE
Six Social Media Trends You Should Be Following
Social media is ever evolving. Just when we think we have one platform mastered, a new, popular platform emerges, or our favorite outlet has added new features. While that might seem daunting, its important to make sure you’re staying up to date on the latest trends to keep your followers engaged. To help keep you in the loop, here’s a look at what’s new in social media today. READ MORE
Online Training Series Helps Spa Industry Women Become Better Business Leaders
2018 is shaping up to be the year of women, and women in the wellness industry are no exception. Back in December, CNN announced four reasons it feels 2018 will be the year of women; in March this year, American Spa is hosting its first annual Women in Wellness leadership conference; and now, Tara Grodjesk, Carolyn Parrs, and Devi Records have joined forces to create an online series of highly interactive business building trainings specifically designed for women business owners, directors, and managers within the spa industry. READ MORE
Social Media 101: Mastering Powerful Platforms
When it comes to a successful social media strategy, the key is to understand what content works best for each channel. To help you learn how to best rep your spa across the popular platforms, we chatted with a few industry experts to get their do’s, don’ts, and tips on how to market your spa to your followers. READ MORE
DECODING YOUR REFERRALS
Understanding how new clients are referred to your business is the first step to implementing a successful marketing campaign. It also allows you to analyze which tactics are most successful for your customer demographic. READ MORE
CONQUER YOUR INVENTORY
Inventory is fun! Said, no one ever. While it is one of the biggest pain points for a salon or spa owner, it is a necessary evil that can have detrimental effects on your business if managed improperly. Here are some tips and tricks to best manage your salon or spa inventory. READ MORE
CREATING A CULTURE AROUND PRE-BOOKING
Want an easy way to increase revenue in the next 90–120 days? Create a culture around pre-booking. Your goal is to get clients to book their next appointment before they leave. Pre-booking increases frequency of visit (FOV), and while the industry average is around 4.88-5 times a year, many service providers agree this should be closer to 8–10 times a year. READ MORE
Maximize Revenue with Gift Card Sales
CEB TowerGroup Report states that gift card sales are expected
to hit $140 billion this year.
If you think about it, it makes sense since gift cards are the go-to, perfect, nothing-could-go-wrong kind of gift. Especially when you think about men who are looking for Valentine’s gift ideas for their significant other, they are a perfect market for salon or spa gift cards.
However, even though Valentine’s Day is a great occasion to get your gift card strategy started, does not mean you should stop promoting gift cards when it’s over. It’s in your best interest to give gift cards your attention all year long.
Start today and download this guide for ways to maximize revenue with gift card sales.
10 Teaching Resolutions for the New Year
As elementary school teachers, we are always striving to improve. Whether our goal is to make our lessons more engaging or to get to know our students on a higher level, we are always trying to take our teaching to the next level. The new year is a great time to take a closer look at how we run our classroom and to decide what we would like to improve. Self-reflection is an important part of our job, and this New Year is the perfect time to make some changes.
Here are 10 New Year’s Resolutions for teachers to use as inspiration. READ MORE